'Don't Buy This Jacket'

While reading the GSB article about Patagonias new global campaign about responsible capitalism I noticed this Ad of theirs entitled "Don't buy this jacket" as an anti-consumerism anti-Black Friday statement. It is an interesting leap. I wonder how many stopped and looked at themselves? I wonder if it increased their sales? Certainly makes you think about quality over quality as a sustainable consumer.



Patagonia Tells Customers 'Don't Buy This Jacket' in Unconventional Black Friday, Cyber Monday Ad